Rethinking Engagement & Admissions at Atlanta Int'l School

Why Agentic Marketing Matters for Your Business

At Atlanta International School, global excellence demands more than academic rigor—it requires modern, dynamic engagement across admissions, marketing, and communications. But outdated tools like Veracross are holding you back. Phone calls go unlogged, follow-ups slip through the cracks, and admissions teams are forced to navigate fragmented systems that don’t reflect the digital-first world that families live in.

It’s time to evolve.

Able.Digital brings over two decades of Salesforce and education-sector experience to schools like AIS—bridging the gap between legacy systems and modern expectations through Agentic Marketing, AI-powered automation, and Salesforce Education Cloud. Together, we’ll transform every touchpoint into a proactive, two-way conversation—while unifying data, reducing manual effort, and delivering insights in real-time.

Why Now?

AIS is a leader in global education. But the systems behind the scenes—especially in admissions, marketing, and communications—need to reflect that leadership. With over 1,300 students and hundreds of prospective families engaging every year, the AIS team needs:

• Centralized engagement workflows — No more sticky notes and missed callbacks. Salesforce logs calls, schedules reminders, and enables automated, personalized follow-ups.
• Integrated communications across departments — Break down silos with one unified platform built for collaboration and results.
• Real-time visibility into the applicant journey — From first inquiry to enrollment, gain insights into how, when, and why families engage—so you can adapt instantly.

What is Agentic Marketing?

A Salesforce innovation, Agentic Marketing transforms passive messaging into AI-driven conversations across email, ads, web, and chat. Think of it as a digital concierge—responding instantly, learning from each interaction, and guiding prospects at every step.

With Agentforce + Data Cloud, you’ll unlock:

• Conversational email journeys that adapt to each user.
• Smart web agents that answer FAQs and nurture interest 24/7.
• AI-powered segmentation and media optimization that reallocates spend based on live performance.

Ready to Modernize?

We’ve worked with schools like yours—integrating Veracross with Salesforce, designing intuitive admissions flows, unifying data, and delivering actionable insights—so your teams can focus on relationships and enrollment.

Here’s how we help:

• Admissions Automation: from call tracking to email cadences.
• Marketing Personalization: real-time insights, smarter campaigns.
• Data Unification: seamless integrations, fewer manual processes.
• Modern Workflows: built around speed, adaptability, and your goals.
• Change Enablement: training and support that builds confidence.

Let’s Make It Real

Anita, Charles, and team—we’ve scheduled your personalized Salesforce Education Cloud demo. It will showcase exactly how we can:

• Replace guesswork with intelligent admissions tracking
• Empower your team with real-time updates
• Create scalable, AI-augmented communications

AIS deserves systems as innovative as its students. Let’s build that future—together.

🎬 See It in Action

Schedule a Strategy Call

Connect with George on LinkedIn

George Huene is a Senior Solution Architect (ex-Salesforce) with 20 years of experience helping enterprise and midmarket companies succeed with Salesforce. Pick a time that works for you below.